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Over the next couple of weeks, six finalists will be auditioning for the opening of “staff writer” at Consumerism Commentary. Each will be providing two guest articles to share with readers. After the six writers have shared their guest articles, readers will have an opportunity to provide feedback before we select the staff writer.

This article is presented by FruGal, a consultant for a prominent online educational program.

From the time I was a little girl, I can remember making regular trips to my local library. The sights, smells, and sounds are still with me as if it were yesterday. It’s all still fresh in my mind – everything from climbing up the dark, cobweb filled stairwell in the old building in town, to wandering aimlessly throughout the shelves, trying to find a R.L. Stine horror novel that would keep me up late at night, reading in bed with a flashlight.

Fast-forward twenty something years, and you’ll still find me at my local library. However, I’m immersed in an experience that has been completely transformed from what it was decades ago. Long gone are your old-fashioned, wooden card catalogues to help guide you through the endless shelves of books, and other more traditional fixtures of the public library. Today’s modern library is truly an infinite supply of resources, knowledge, entertainment, and more. And best of all, it’s all completely free!

I could talk for hours upon hours about the different services and materials that are available to you at your local library, which chances are, is probably only miles from your home. However, for the interest of this post, I’ll be highlighting my favorite things you can find at your library today.

I’ll get started with the “what” of the library. Books, DVD’s, and CD’s are definitely at the top of my list. Next time you think about heading to your nearby bookstore, or paying the exorbitant cost of going to the movies (plus popcorn, a drink, etc.), consider heading out to the library. The library is home to an endless wealth of new (and old) releases that are available to community members such as you. I visit my local library about once a week, usually on the weekends, and pick up a wide variety of materials that are of interest to me. Take DVD’s for example. At the library, you’ll have everything from blockbuster comedies that just came out of the theater, to documentaries from around the world. You can even find materials such as Audiobooks, which are great for long drives, or perhaps to share with a friend or family member who, for whatever reason, may not be able to read.

Now, let’s explore the “how”. Your local library has an online catalogue system, called an Online Public Access Catalogue (or OPAC) which has replaced your traditional card catalogue. Within the OPAC, you can search through your library’s inventory of multi-media resources. But to take it a step further, you have the ability to reserve items through the system. This is as simple as securing your library card number, which is located on the back of your card, and establishing a pin if you don’t have one already. If you need help, a library staff member will surely lend a helping hand. Once you’re logged in to the online system, you can search for, and place a hold on the latest and greatest books, DVD, and CD titles, plus lots more. At my library, I can place a hold on up to 15 items at a time, and I’m simply sent an email when my request has been filled. The library has a system where materials are transferred from one branch to another for your convenience. With less popular or older items, you’ll only have to wait a few days, whereas with new releases, it may be a few weeks. Either way, if you keep your “hold” list full, you’ll constantly have a wide variety of materials ready to be picked up and enjoyed. Or, if you choose, you can simply wander the shelves and discover whatever may catch your interest.

Last but not least, let’s talk about the “why”. With today’s economy, every penny really does matter. If you add up the total of just one book, one CD, and one trip to the movies, it’s probably around $50.00 or more. To me, it’s much more practical to take advantage of a free (and fun) resource that so many people have tapped into. Plus, it truly is an enjoyable experience. The other day while I was leaving the library, I smiled as I glanced through the glass that peeked into the children’s area, and a father was sitting in a miniature chair, reading to his son. While the library is constantly changing and evolving, some things never change – which is a good thing.

With this all being said, as a lover of books, I realize that there are some must-haves for your collection. I’m not saying completed deprive yourself of these items, but rather, make an effort to be more conscious in your spending habits. Also, I would be remiss if I didn’t mention how you can help the library. After all, it’s done so much for you. Consider becoming a “friend” of your local library, which could include anything from helping to raise funds through book sales, or shelving books. More information about this can be found on your library’s website, or by inquiring in person.

Phew, all this and I’ve barely touched the surface! The library is home to special events, classes, story time for children, author talks, arts and crafts… need I go on? I’ll guess I’ll have to save the rest for another time. For now, if you aren’t already, I encourage you to visit your library and explore the many opportunities that are available to you, as well as your family. I guarantee you won’t be disappointed AND you’ll have some extra money in the bank.

I’d love to hear from Consumerism Commentary readers about your experiences with the local library. How often do you visit? What are your favorite materials?

This is a guest article by FruGal, one of six finalists interested in being Consumerism Commentary’s staff writer.

Photo credit: (Erik)

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Over the next couple of weeks, six finalists will be auditioning for the opening of “staff writer” at Consumerism Commentary. Each will be providing two guest articles to share with readers. After the six writers have shared their guest articles, readers will have an opportunity to provide feedback before we select the staff writer.

This article is presented by VCMcGuire, a regular contributor to the New York Times and other publications.

I hate shopping. A lot. I have been known to buy the wrong thing, for the wrong price, just to get out of the store.

Buying gifts is the worst. Here’s what happens on a typical shopping trip before Christmas. I’m standing in a store, holding something in my hand, and I’m thinking, “Will this book/sweater/candle show my grandma/father/spouse how much I love them? Do I really know them well enough to know what they will like?”

This is followed closely by another glance at the price tag, and the realization that this month’s credit card bill is going to be bigger than our mortgage payment. Right about then, somebody usually starts hanging on my arm and asking if we can please buy a soft pretzel now, Mom?

That’s when I either convince myself that my father will love that shade of fuschia, or I walk out of the store empty-handed.

Thank god for online shopping. I can do it at home. I can find the best price. In most cases I can find the perfect color and size. And by spending a few extra minutes, I can often get a pretty good discount on my purchase. My goal is to get a discount big enough to cover the shipping charges.

I do this by using a third-party cash back site to get a rebate. I’m a member of several rebate sites, and most of the online stores I buy from participate in at least one of these programs.

But how can you find out whether, say, Macys.com, participates in any rebate programs?

I use a site called Ev’Reward. (Flexo reviewed Ev’Reward back in 2006.) This site lets you plug in the name of a store and find coupons, or rebate sites that will give you a kickback. Online coupons consist of a code you can enter before you buy, and your savings are instantaneous. Rewards sites usually require you to sign up for an account, then click through from their site to the retailer. Once you have accounts with a few rewards sites, though, this is pretty fast. The downside is you have to wait to get your rebate–usually about 90 days from the date of purchase. This gives the retailer time to make sure you’re not going to return your purchase.

I’ve tried a number of rewards programs, and I’ve got my list narrowed down to about four that I use on a regular basis. I don’t participate in any rewards programs that cost money to join. And I don’t use any of my travel reward accounts for this purpose. I get miles and hotel points when I travel, but I would rather have cash money as a rebate for shopping, not miles or points.

Here are my favorite rewards sites, and a summary of their advantages.

  • Fat Wallet. Unlike most of its competitors, Fat Wallet has no minimum balance before you can withdraw your money. You still have to wait a couple months for the rebates to clear in their system, but then you can request to be reimbursed through Paypal. The site has a lot of other good features, like a thriving discussion board for bargain hunters, that make it worth a longer visit.
  • Mr. Rebates. This site often has the highest rebates for specific merchants. Recently, the minimum withdrawal was lowered to $10, making Mr. Rebates more attractive. This site also has the best referral program. You don’t get anything when you initially refer a friend, but you get 20% of all their rebates for as long as they’re members. If you refer a few big-time online shoppers, you can earn a steady trickle of passive income.
  • Ebates. Ebates also has relatively high rebates compared to other sites. Another plus is that they automatically send your rebates quarterly once you reach the $10 minimum pay-out. That means you don’t have to remember to come back and request to be paid. Ebates also has a referral program. When you refer a friend and the friend makes a purchase through Ebates, you get a $5 bonus, but there’s no ongoing kickback for your friend’s future purchases. I recently bought a bunch of school uniforms for my kindergartener from JCPenney.com, and got 3% back from Ebates.
  • Upromise. This site’s kickbacks for online shopping are usually much lower than the other 3 I’ve mentioned, but it’s worth signing up anyway. You can register grocery store rewards cards with Upromise, and get a few cents in your Upromise account when you buy selected products. You can ask friends and family to sign up for Upromise accounts, naming your kid as a beneficiary, although some of my relatives were understandably skeeved out by the idea of letting yet another company track and analyze their spending. The rebates accumulate in your Upromise account until you roll them into a 529 college savings plan. We all know college is wicked expensive, so every little bit helps. I’ve been participating in Upromise for a few years now, and I’ve saved a few hundred dollars–enough to pay for a single textbook. Maybe.

So, with the holidays approaching, I’m looking forward to avoiding the malls and getting rebates on all my gift purchases.

I’ve probably missed some good rewards sites, and I know there are other sites besides Ev’Reward for looking up online discounts. What are your favorites?

Don’t forget to check out these recent Consumerism Commentary guest posts on couponing and smart holiday spending for more ideas.

This is a guest article by VCMcGuire, one of six finalists interested in being Consumerism Commentary’s staff writer.

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The Credit CARD Act of 2009 instructed the Federal Reserve to enact new regulations for gift cards. I have a love/hate relationship with gift cards; they’re convenient gifts to give when you know the recipient is a fan of a certain store. Unfortunately, the past few years have seen restrictions added to gift cards which make them unappealing. Some gift cards expire if not used within a certain amount of time, rendering the money spent to buy the card worthless. Some gift cards come with a monthly fee or an inactivity fee.

It makes more sense to simply give cash rather than a gift card, eliminating the third-parties like stores and payment processors and eliminating any limitations to its use. This avoids the issue of whether fees should be charged for these products. But some people consider the gift of cash inappropriate, more than those who consider the gift of gift cards inappropriate. Thus, the Congress and now the Federal Reserve wants to protect those who choose to buy and those who receive gift cards.

The new regulations call for an elimination of inactivity fees (until the card has been inactive for a year) and eliminations of fees for balance inquiries and transactions. All of the changes to gift cards by law do not need to be made effective until August 22, 2010.

The Federal Reserve is preparing to accept comments from the public for thirty days. You can read the full proposed regulation and in the next few days, you can begin to submit your comments to the Fed here. (Look for Regulation E, R-1377.) Here are some questions to consider as you formulate your comments:

  • Are these restrictions necessary when consumers can easily choose not to purchase gift cards?
  • Would better disclosure be better than restricting fees?
  • There is a cost to offering gift cards; how should stores pay for those expenses if not with fees?
  • Should all gift card fees be eliminated, so gift cards are as good as cash in all cases?
  • Why wait until August 22? Can the new regulations be implemented sooner?

Photo credit: _rockinfree

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Over the next couple of weeks, six finalists will be auditioning for the opening of “staff writer” at Consumerism Commentary. Each will be providing two guest articles to share with readers. After the six writers have shared their guest articles, readers will have an opportunity to provide feedback before we select the staff writer.

This article is presented by Kelly Whalen, a mostly stay-at-home mom who writes about personal finance at The Centsible Life.

News that the recession may be over has many retailers hoping that American consumers will open their purses and wallets and spend more this holiday season.

Frugality has been popular during the recession, so retailers are targeting your frugal side to make sales. This holiday season will see a rash of new promotions and coupons aimed at your frugal side.

Several retailers are starting to offer “Pre-Black Friday” deals. Amazon.com for instance offered several electronics deals on November 7th. Even upscale retailers such a Pottery Barn are offering more items with free shipping, and a larger selection of sale items to draw more consumers. While many retailers, like Crate & Barrel, have free shipping on purchases over a certain dollar amount. Crate and Barrel’s offer is free shipping on orders over $100 between Oct. 15 and Dec. 22, 2009.

Despite the draw of deals, most Americans will be spending less this year on holiday gift giving. Of those I informally polled, no one said they would be spending more than they had in the past, and the majority of people had 3 methods for reducing spending this year:

  1. Shorten the list: Shopping for fewer people topped the list of ways to reduce holiday spending. Co-workers, hostess gifts, and other small gifts can really add up.
  2. Handmade gifts: Most people will understand your budget is a tight, and would rather have your award winning brownies than $20 worth of too pretty to use speciality soaps.
  3. Smarter spending: The best way to save money this holiday season (and year round) is to spend smart. I’ll share 10 ways you can be giving this holiday season without sacrificing your savings.

10 ways to spend smarter

I’ll share my top 10 ways I shop smarter, which are helpful for the holiday season and beyond.

  1. Make a list whenever you leave the house. Make a list, check it twice, don’t leave home without it!
  2. Use coupons and discounts, but only for things you need. Coupons are a great way to save money, but look for coupon codes or discounts for things that are on your list. You are NOT saving money spending on things that you don’t need.
  3. Create a “sale mail” email account. Set up an email account and sign up for emails from your favorite or most frequently shopped stores. Ignore it unless you are shopping, and check it before you make a purchase.
  4. Plan ahead for big purchases. Use this list as a guideline to find the best time of year to purchase most goods.
  5. Eat before you shop. Pack snacks or a meal if you will be out for a long time. Make sure to pack water as well. This not only saves money when food shopping, but also when you are doing other types of shopping as well!
  6. Choose quality over quantity. Use Consumer Reports, or other reviews to find a product that will last you longer than a cheap one.
  7. Institute a waiting period. Whether it’s a 30 day waiting period for larger purchases or a day long waiting period for small purchases, a waiting period is a great way to control your budget.
  8. Use your budget. Shop within your means. Simple, I know but difficult for some people (including me) to practice.
  9. Look online before you buy. Knowing the price of something online saves you time (no running from store to store), and you can guarantee you’ll know the cheapest price. Many stores offer price matching, so it’s a great incentive to spend 5-10 minutes searching the web.
  10. Don’t be afraid to bargain. Flexo had success bargaining, and saved $85 on a computer. It may seem difficult to do, but it’s worth trying, and could save you a ton of cash.

What’s your holiday budget this year? What ways do you save on holiday shopping?

To keep track of deals online for the holiday season, keep track of current Black Friday Deals at black-friday.net and find out about free shipping day, or find free shipping deals on freeshipping.org.

This is a guest article by Kelly Whalen, one of six finalists interested in being Consumerism Commentary’s staff writer.

Photo credit: stevendepolo

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I have been looking forward to replacing my Blackberry 8830 World Edition for several months now. The phone, even with ample extended memory, is sluggish and does not have the same capabilities other modern phones have.

With the release of the Motorola Droid, I decided this was a good opportunity to upgrade. On my way home from work on Friday I stopped by the Verizon Wireless store, confirmed I was happy with the phone, and walked out of the store with my purchase including some accessories.

It was an expensive evening, but I’m happy with the purchase so far. The good news is I’ll be paying less per month for a while. But here’s a breakdown of what it would cost to own a Motorola Droid on Verizon Wireless.

The first thing you will notice is the price of the phone. If you start or re-start a two-year contract with Verizon Wireless, the phone costs $299.99 with a $100 rebate available. If you buy the phone in person, you will have to send in your receipt to receive the rebate in the form of a debit card, but if you buy the phone online, the rebate is instant. I also had my “New Every Two” rebate, reducing my cost by $50.

The phone comes with a regular charger but if you want a car charger, Verizon sells the necessary micro USB charger for $29.99 in the store but you can find less expensive options are available on Amazon.com. Verizon also wants you to buy a multimedia docking station. I did not find this necessary, but I did buy the car mount, $29.99 at the store. The navigation features on the Droid rival the best GPS devices, and the car mount makes those features convenient.

The cheapest monthly plan at Verizon Wireless is $39.99 for unlimited nighttime and weekend minutes and 450 anytime (any other time) minutes, but any “smartphone” requires a data plan in addition to the voice plan, so you’ll pay another $29.99. At this time, using the cell phone as a computer modem is not supported on the Droid. I did have “tethering” with the BlackBerry, so I will be saving $30 per month by canceling this feature until Verizon offers it on the Droid early next year.

Verizon Wireless wants to ensure that Droid users don’t abandon the network before the end of their contract. Phones are sold at a loss by the company with the expectation that they will make back the cost of the phone, and profit, through monthly fees. Full retail price of the phone is $559.99. To protect itself further, and to encourage customers to purchase sooner rather than later, on November 15 Verizon will be doubling the early termination fee on for Droid purchasers to $350 from $175. This fee drops by $10 every month of the contract, but it is still a gutsy move when early termination fees have already been judged illegal in California.

Total cost of owning a Motorola Droid on Verizon Wireless

Assuming you don’t go over your minute allowance, here is what buying a Droid could cost you.

Motorola Droid after $100 rebate $199.99
Car charger accessory (optional) $29.99
Car mounting accessory (optional) $29.99
24 months voice plan 450 minutes $959.76
24 months data plan $719.76
24 months 500 text msgs (optional) $240.00
18 months tethering (optional) $540.00
Total $2,719.49

You’ll pay more if you want more accessories, like the multimedia dock or a Bluetooth headset. Many of the applications you can install on the phone require a small fee, and some, like the visual voicemail app, disappointingly carry a monthly charge. However, Google Voice is a good, free option, and it integrates seamlessly with the Droid. There are many other useful apps that are free.

So far I like the Droid. It is a major improvement over the BlackBerry 8830. For those who like AT&T, check out the true cost of the iPhone 3G.

Photo credit: allaboutgeorge

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This is an editorial by Smithee and a plea for your help in shaping the future of entertainment.

At our house, we enjoy some Hulu programming on occasion. Even though during the recent DVR years I’ve become accustomed to skipping commercials, I don’t mind them on Hulu, for these reasons:

  1. I’ve only seen one per commercial break
  2. They haven’t been suddenly, obnoxiously loud
  3. Hulu is free, and so advertising makes sense

And so far, there’s no ability to skip them. I can deal with that, because in an episode of, say, “Defying Gravity” on Hulu, there are five commercial breaks, for a total of five minutes of Lipitor commercials (at first, every episode would play five of the same Lipitor commercial, it was almost funny). I can accept five minutes. That means about 9.6% of a 43-minute show is an ad. That’s fine, so long as the service is free.

But that is going to change sometime in 2010. Hulu is owned by NewsCorp (who owns roughly half of everything), and they have decided:

It’s time to start getting paid for broadcast content online. I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value. Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business

Anything more specific than this decision is just speculation: subscriptions for what, everything? premium channels only? groups of channels? Nobody knows.

What I propose is unacceptable is this: a subscription fee for any user, for any content, so long as the advertising remains part of the experience. In other words: unskippable ads are no problem, subscription fees for any content are no problem, but both together would be a problem.

You and I have a chance right now to help influence and inform Hulu’s decision to go forward with a subscription model, before we let ourselves get duped.

Sadly, we’ve been letting ourselves get duped for a long time.

Newspapers, Cable TV, mobile phones

Newspapers are filled with advertisements, and they also expect you to pay for each copy. The same is true of magazines. In fact you could argue that any fashion magazine is just one huge multi-part advertisement. So, I don’t read them. Oh, I look at the news online all the time, but between my banner-blindness and various browser plugins, it’s not often I see an advertisement.

TV is a different story. TV used to be just like radio: the good parts were ad-supported, and you also had a station that relied on member subscriptions. Cable messed that all up, and we were too busy with the colorful new channels to notice. A cable company would set up shop in your town and tell you all about the dozens of extra options you’d get for $X / month. We were totally psyched to get MTV and Nickelodeon at our house, but it didn’t occur to me until later than since the cable company replaced our over-the-air channels, we were now paying for something that used to be free. Thirteen free somethings, in fact (UHF was admittedly pretty empty).

There’s an argument that in the case of OTA / broadcast channels, what you’re paying the cable company for is consistent quality of signal. I’d be happy to see some proof of that, in the form of a cable company’s accounting spreadsheet. I’m sure that NBC is charging the cable companies regional monopolies a fee to include their programming, and cable is passing that cost on to the customer.

The mobile phone business model just depresses me whenever I think of it. Here’s how a phone worked since the time it was invented: if you called someone, you were expected to pay for it, but if someone called you, it was free. This makes total sense: the phone call recipient didn’t intend to have that conversation, he or she isn’t really responsible. Besides that, this seemed to work very well for decades, and phone companies never changed it. That is, until we were tooling around town with phones in our pockets and cars. Since it was new and fancy, providers decided to invent a different business model: you’d be paying for calls now whether you started it or not.

As far as I know, mobile phone companies have never had to justify this to their customers en masse.

AOL vs. World of Warcraft

Remember those CDs of AOL software? They were everywhere. It seemed like you’d get a new version in your mailbox every three months, especially if you weren’t even a customer. They were free, because AOL’s business model was a monthly fee for access, content, and software upgrades. And AOL did fine for a long time.

Everquest came along and messed that all up, charging both a monthly fee and an upfront fee for the software, and now WoW players suffer the same fate. You’re paying the company twice for the same things they were going to be doing anyway. What is wrong with us? Why do we enable companies to use more than one business model at a time?

Advertising is a replacement for subscriptions

And vice versa: subscriptions are a replacement for advertising. Advertising is one business model, and subscriptions are another. Employing both for the same product is unacceptable.

I’d like to ask for your help now in spreading this message to the managers at Hulu, so they understand the intelligent way to move forward is to either saddle us with a recurring fee and remove the commercials, or leave the commercials in an otherwise free service.

On Hulu’s discussion forum, there are already many threads decrying the decision to start charging. You could try adding your own voice there, or e-mailing feedback@hulu.com. Another less elegant method would be to add an irrelevant comment on one of the entries at the official Hulu blog. In my experience, site owners are more likely to read blog comments than they are discussion forums, but your mileage may vary.

Hulu’s Free Glory Days Are Official Numbered, John Herrman, Gizmodo, Oct. 22 2009

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Depending on how you get your news, the topic of network neutrality can seem boring, or confusing, or both. Possibly you haven’t yet heard about it, or you’ve already formed an opinion. The reports I see are too often complicated, lacking reasoned arguments and full of hyperbolic guesses as to what the future might hold. Not to mention that both supporters and critics say that their side is the one promoting “freedom”. I’ve read all the boringly-written PDFs about the FCC’s new guidelines for you, and here’s what it means.

Same as it is now

Enacting an official policy of network neutrality means that the Internet you use now will not change. Broadband providers have ideas about limiting access to some content for customers who don’t pay as much, or aren’t on their networks.

As the specific FCC guideline is written:

broadband providers cannot discriminate against particular Internet content or applications

Without Net Neutrality

For example, imagine if you needed to be a Verizon FiOS subscriber in order to access www.startrek.com. Star Trek fans who didn’t have FiOS would throw a fit (those same Star Trek fans might recall this actually happened on AOL many years ago). As an alternative, the owners of www.startrek.com work out a deal with the other big broadband companies and they say, “okay, fine, you can have access to it, but your broadband bill will be $5 more per month”. Meanwhile, FiOS subscribers aren’t paying $5 a month for the Web site. Sound fair?

Here’s another made-up example of a world without net neutrality: you have AT&T broadband at home, and a Sprint mobile phone through work. Your company uses Google Apps, but AT&T decides they don’t like Google, so you can’t get to your work e-mail from home. Does that sound like a good idea to you? If you’re against that idea, then you are in favor of net neutrality.

No reason for prices to change

The Internet was built by a bunch of nerdy scientists to be open and accessible to everyone. It isn’t free, because moving data requires paying people to do various jobs. At my house, we’re paying about $60 / month for some very fast Internet. Critics of net neutrality claim that “new rules” will force providers to raise prices. But remember, neutrality is what we have now, as it’s been regulated by the FCC in the past on a case-by-case basis, so there’s no logical reason to raise prices for anyone. Besides, $60 a month is almost highway robbery as it is.

Internet providers charge more for faster speeds, and less for slower speeds. Critics of neutrality want to invent new ways to charge people in addition to this one simple rule.

Regarding congestion and illegal activities

The FCC’s published guidelines (they’re just getting started writing the actual rules), make exceptions that give Internet providers the ability to manage network congestion and prevent illegal activities. So if you’re on cable, and you’ve got neighbors downloading (and uploading) 68 gigabytes of Star Trek movies, providers can find a way to stop your speeds from being negatively affected. The new rules do not prevent throttling, and they do not encourage illegal activities.

Avoiding an ugly fight

I’m speculating here, but ensuring network neutrality will also mean side-stepping huge Public Relations nightmares for broadband companies. I think a provider has the right to consider limiting access to certain content or applications, and I think it would be massively stupid of them to go through with it. Millions of people would be instantly enraged.

Back when you needed to be an AOL subscriber to access www.startrek.com, they got complaint after complaint, and it was less than a year before access was returned to everyone. Why would anyone want to go through with that again?

Preserving a Free and Open Internet, at the FCC’s OpenInternet.gov web site (which is accessible to everyone)

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In addition to Sony’s and Amazon’s electronic bookstores (about 100,000 and 330,000 titles available, respectively), booksellers now have another huge option for getting their books into our hands: Google Editions, which will launch next year with between 400,000 and 600,000 titles.

Not necessarily a store or a device

Google Editions is built on top of Google’s enormous book digitizing project called Google Books, and is a platform that stores can take advantage of.

Google plans to share the sales with both publishers and the online bookstores. For books sold directly from its Web site, the search giant said at the book fair that it would give publishers 63 percent of the sales and keep 37 percent itself. For books sold through Amazon or other retailers, the publisher would get 45 percent, while the retailer would get almost 55 percent with a small share for Google.

Google has not (yet?) announced any plans to sell a reader device, primarily because they are making the purchased books available on any device with a browser. In theory, as long as you are logged into your Google account, you can read the same book on your laptop, mobile phone, the netbook you keep in the kitchen, etc.

The electronic ink difference

I’ve periodically tried to read entire books from a computer screen, and I’ve never been able to finish one. Daily computing tasks are different from reading paragraph after paragraph for hours. Conversely, devices like Amazon’s Kindle use an electronic ink that is much easier on the eyes and feels like reading off of paper.

In addition, computers like the iPhone use a kind of screen that drains the battery much faster than the Kindle. Hopefully, competition will be spurred forward with an electronic ink device that has support for Google Editions.

Saving money and peace of mind

2771611344_b87477aef4_mMy wife has had a 2nd-generation Kindle for about eight months, and loves it to pieces. I asked her the other day whether, because electronic versions of books are cheaper, she thinks she’s saved money on her book purchases, and she nearly guffawed. She figures she’s bought three times as many books as she otherwise would have. It even affords her the ability to read books that normally she’d be embarrassed to be seen with, like the “Twilight” silliness series.

However, having your book purchases on one thin device also means that you’re not storing the ones you’ve already read somewhere in your house, on the off-chance that someday you might read it again. Many of you might be in the habit of donating your old books to a local library or Goodwill, and for that I salute you, but at our house we never seem to get around to it.

Conclusion

No matter what, it’s always better to have more than one store for a given product. I’m particularly pleased that Google is entering this market, because in addition to their motto, they actually do have a strong past record of not being evil.

By the way, did you know you can subscribe to Consumerism Commentary on the Kindle?

Photo credit: Robin Iversen Rönnlund
Reports: Google to launch online bookstore, Lance Whitney, CNET, Oct. 15 2009
Google to launch Google Editions platform, Peter Zschunke, Associated Press, Oct. 15 2009

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